Shooting Your Best Shot First
Join Sims Tillirson, Fractional CRO and outbound expert, as he breaks down a game-changing approach to prospect outreach—treating every touchpoint like it’s your only shot. In a world where AI-powered automation is flooding inboxes, Sims shares high-converting strategies to cut through the noise and connect with buyers in a way that actually works.
Key topics include:
Why Traditional Sales Sequences Are Failing – How automation, AI STRs, and generic outreach are driving down response rates.
The “Marshall Mathers One-Shot Challenge” – How to customize your first touch based on the highest-performing outreach method for each prospect.
Three Proven Outreach Mini-Sequences –
Cold Call-Led: A voicemail + email combo that grabs attention.
Video-Led: How to use LinkedIn native video and voice notes to drive engagement.
Direct Mail-Led: Sending personalized physical gifts to break through and spark real conversations.
When to Use LinkedIn Voice Notes & WhatsApp – The right time and place for non-traditional follow-up strategies.
Outbound Isn’t Everything – Before you send any outreach, check your warm network for introductions that make selling easier.
