Sales & Marketing Alignment: Why Your Revenue Depends on It
The Peanut Butter & Apples of Business
Ever tried peanut butter by the spoonful? Pretty satisfying. Same with a crisp apple. But together? That’s a winning combo.
Sales and marketing are similar. Each can function independently, but when they work together, they power the business forward.
And let’s be clear, the job of sales and marketing is the same: drive revenue. If revenue’s not moving, it’s not a sales problem or a marketing problem. It’s a revenue team problem. That includes everyone.
Marketing’s Real Job: Give Sales Something They’ll Actually Work
Let’s . . .
