Sales Development Representatives: Temp Labor or Farm Team?
The meteoric rise in the prevalence of the Sales Development Representative (SDR), also commonly known as a Business Development Representative (BDR), has been perhaps the biggest human capital development in B2B revenue organizations over the past five to ten years. The debate over whether it will meet an equally fast demise at the hands of Artificial Intelligence is one for another day. Those organizations that currently use the SDR function, or are considering adopting or expanding it, need to be honest with themselves and their SDRs (current or about to be hired) about not only their functional purpose in the . . .
