Reporting to the Board- Let Data Tell The Story
Alright, here's how you, the seasoned CRO, can guide a first time VP of Sales to craft board-ready storytelling that delivers the numbers and the narrative.
1. Start with the Stakes (Not Just the Stats)
Boards are hungry for context. Lead with "why" this matters. Are you navigating a hyper-competitive market? Adjusting to a macroeconomic curveball?
- Example Intro: “Last quarter, we faced slower deal cycles as interest rates increased. Here's how we’ve adjusted and what it means for the forecast ahead.”
2. Build the Framework: What's . . .
