Sales
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Everyone’s Selling Leads
Lead gen has turned into a weird vortex where everyone’s selling leads to people who also sell leads, and no one’s stopping to ask if the leads are even good or if they get any. Most of what’s out there is just shallow, AI-scraped signals dressed up as intent; someone liked a post, clicked a link, or visited a page once. It’s all being sold as “qualified” when it’s really just a volume game. Why is this?
Technology
LatestI Tried Big-Tech Lead-gen with a Startup Budget. Here’s What Happened Next.
It all started with a Christmas movie. My mom managed a Hallmark store, and as we watched a...
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The Symphony of Productivity
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Mindfulness isn’t just for yoga teachers anymore
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Why Your Dashboards Aren’t Changing Anything (Yet)
Most sales teams don’t have a data problem. They have a decision problem. There’s no shortage of...
I Tried Big-Tech Lead-gen with a Startup Budget. Here’s What Happened Next.
It all started with a Christmas movie. My mom managed a Hallmark store, and as we watched a...
I Tried Big-Tech Lead-gen with a Startup Budget. Here’s What Happened Next.
It all started with a Christmas movie. My mom managed a Hallmark store, and as we watched a...
Events
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Moments Matter
You’re Doing Events All Wrong: Why ROI Is About Connection, Not Capacity The majority of people...
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The Sales Leaders You Wish You Worked For
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HR
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To Build a Stable Sales Organization, a Balanced Approach to Short-Term Celebration is Best
“You're riding high in April, shot down in May, but I know I'm gonna change that tune when I'm...
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Why Your Dashboards Aren’t Changing Anything (Yet)
Most sales teams don’t have a data problem. They have a decision problem. There’s no shortage of...
Outbound / Prospecting
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Everyone’s Selling Leads
Lead gen has turned into a weird vortex where everyone’s selling leads to people who also sell leads, and no one’s stopping to ask if the leads are even good or if they get any. Most of what’s out there is just shallow, AI-scraped signals dressed up as intent; someone liked a post, clicked a link, or visited a page once. It’s all being sold as “qualified” when it’s really just a volume game. Why is this?
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SaaS
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10 Golden Rules to Successfully Implement a New AI Tool
Rolling out a new AI tool? Exciting. But also... a bit risky. The demo went well. The team seemed...
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