OPO (Other People’s Opinion) Hurting you Growth?
The Basis of B2B Growth Depends on Data Rather Than Opinions
There's a lot of noise out there. Some gurus claim that cold calling has become obsolete. Other people believe that email marketing is ineffective. AI either protects your team from failure or takes your position at work. No one understands what statement to trust.
In my experience managing B2B business growth I've found that opinions produce a lot of noise, but data provides precise clarity.
Our goal requires us to avoid making random choices. We need to avoid using previous quarter success or LinkedIn current trends as . . .
