Engage, Don’t Manipulate

Posted by Randi-Sue Deckard | Jan 26, 2025 | Outbound / Prospecting, SaaS, Sales | 0 |

Most of the traditional sales methods are ineffective in a crowded market. Using stories and normal conversation, you can build trust, differentiate your brand and be more likely to make a sale. Engaging in an authentic way is the key to unlock sales success.
Why Storytelling Works in B2B Sales
Research indicates that B2B buyers develop emotional relationships with their vendors. Stories make your solutions more plausible, memorable and credible.
Benefits of Storytelling in Sales:

Emotional Connection: Your message will be more effective at engaging emotions.
Simplified Messaging: Story helps to break down complex ideas into . . .

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About The Author

Randi-Sue Deckard

Geeky scientist using her mad lab skills in the GTM space. What skills you ask? (1) Documenting a hypothesis for GTM (2) Create processes to execute (3) Use Data to Iterate (aka experiment), Improve and Gain Context (4) Serial Learner. I've been in commercial healthcare for the past 15 years and influenced over a $100M in revenue. I'm currently SVP at BESLER leading Sales, Marketing and Customer Success. My true north is the customer (internal and external). One word - people! I love coaching and leading teams; success is messy but it does leave clues. In my experience, mindset is key to helping people fail forward. In my downtime, I spend time with the fam, our 2 hounds, reading, and in my studio experimenting with fabric and glass.

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