Do You NEED LinkedIn?
I'll save you the trouble of reading the article.
The answer is...it depends.
(Isn't that the worst? When the author asks some big bad question to start and won't give you a straight answer?)
If you look beyond all the irrelevant selfies, manufactured beef and ass kissing, there IS value on LinkedIn, when you know how to use it.
The reason I said "it depends" is because salespeople are typically trying to do one of two things on LinkedIn:
Sell
Build a brand
Selling on LinkedIn
This is the holy grail . . .
