Cold Email is Getting Harder & Harder: How do you adjust?
Here’s the deal: email tracking is changing, again. Google & Microsoft don’t owe sellers anything. They owe their users everything. If users are complaining about how many unsolicited emails get into their inbox, then Google & Microsoft are going to do something about it.
Google is now flagging open tracking pixels as unwanted images, meaning your prospects are getting spam alerts when you track opens. In other words, open tracking is dead.
Is this the end of email marketing? No. But let’s be real, email hasn’t been the primary driver of leads for years.
So, if . . .
