Churn Season: How Year-End Sales Tactics Are Turning Revenue Into Butter

Posted by Celeste Berke Knisely | Jan 6, 2025 | Sales | 0 |

Year-end hustle might hit the number, but it often churns customers. Discounts close deals fast, but they don’t stick—leaving revenue slipping through your fingers come Q1.

Ask yourself: Are you building butter—or lasting growth . . .

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About The Author

Celeste Berke Knisely

Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and works with teams to help them win more. With a knack for problem-centric discovery, Celeste leverages her own experience as an active seller building with over 23 years of experience in the Corporate Selling arena. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriott International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest. Celeste resides in Colorado with her husband and daughter.

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Churn Season: How Year-End Sales Tactics Are Turning Revenue Into Butter

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