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Category: Motivation / Wellbeing

Overcoming The Emotional Rollercoaster In Sales

Sales is often compared to an emotional rollercoaster, with salespeople frequently facing difficult emotions that can impact mental performance throughout the day.

One minute you might be celebrating a closed deal, and the next, you’re feeling anxious or disappointed when a client suddenly stops responding. This constant shift between emotional highs and lows can be exciting at times, but more often, it’s draining and harmful to your well-being.

In the early days of my sales career, I often experienced this when leaving the office at 5 p.m., feeling a strange buzz—a tangled mix of happiness, frustration, anxiety, and sadness.

But instead of trying to understand these emotions, I found ways to escape them.

I’d spend hours partying, drinking, or playing video games, avoiding the discomfort of facing how I truly felt. This worked for a while, but eventually, it all caught up with me, leading to panic attacks, difficult sleeping and an inability to sell effectively the next day.

The reality is, you can’t just ignore emotions—they don’t disappear.

The harder you try to push them away, the more they build up.

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The Journey Never Ends: Continuing to Develop Your Authentic Confidence in Sales

The Challenge of Maintaining Confidence in Sales

One of the biggest challenges we face in sales is maintaining genuine confidence through all the ups and downs. We’ve all been there—those moments when we question if we belong in this field, when a tough client shakes our belief in ourselves, or when a deal we have worked on tirelessly falls apart. These moments can make our confidence feel fragile and inconsistent. Even for seasoned salespeople, confidence isn’t static; it ebbs and flows, often leaving us wrestling with self-doubt more often than we’d like to admit.

Why Confidence in Sales Is So Elusive

The reason behind this is simple: confidence is not a permanent state. It is a dynamic, ever-changing feeling that gets impacted by various external factors—like rejection, competition, and even our own internal dialogue. We’re often conditioned to think of confidence as something we either have or don’t, but in reality, confidence is more like a muscle that needs constant work and care.

Moreover, there is pressure to be “authentic” while making sales, which makes this journey even more challenging. Authenticity in sales means staying true to yourself and your values while also doing what it takes to achieve your targets—a delicate balance that even the best of us struggle to maintain at times.

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