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Rachel Mae

Rachel is a Sales Leader specializing in transforming frontline leaders into multipliers and individual contributors into top performers. Her approach is the result of decades of success in nearly every revenue role, from individual contributor and sales manager to enablement leader and head of sales. The key to her success lies in creating and communicating effective go-to-market strategies while empowering sales teams with the right culture, processes, tools, training, coaching, and incentives to execute. She leverages data to identify and resolve problems before they impact performance. As the founder of Change Agent Sales, Rachel helps teams and individuals achieve their goals through fractional leadership, sales manager development, GAP Selling training, and individual coaching.

Sales Leader Effectiveness: The Numbers Never Lie, But They Do Mislead

I was three days into my first-ever Sales Manager onboarding when Brian, the golden boy of the leadership team, locked eyes with me and declared, “I give you three months.” Now, was Brian a clairvoyant genius who understood my spite-fueled ambition at 28, or was he simply a grade-A jerk? Honestly, I could never be sure. But what I do know is that a mere eighteen months later, I may have flashed him the stink eye as I strutted across that stage, clutching my “Manager of the Year” glass like it was my newfound crown.

That first year, I decimated every quota, contest, and success metric typically used to measure a sales manager’s prowess. The numbers painted me as a skilled and effective sales leader, which is why I was both confused and annoyed that bully Brian refused to give me my flowers. After all, in sales, numbers don’t lie… or do they?

There is, however, a bit more to this story. I inherited the company’s top two rockstar Account Executives, who both had a monster year. It was like being handed a winning lottery ticket without even buying a ticket. My biggest contribution? Clearing the path for their success—essentially, I acted more as their sales butler rather than their sales leader. Sure, it’s not nothing, but let’s not pretend I was the one doing all the heavy lifting. As for the rest of my team, their performance was mediocre at best.

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