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A Creative Approach to Problem-Solving

A Creative Approach to Problem-Solving

 

 

Being a remote working girly for almost three years now, I sometimes find collaboration (especially when multiple stakeholders are involved) impossible.

 

Aligning via chat can be tough, and email can send the tone of “Did she just say THAT?” when deadlines are pressed (my PR friends KNOW that feeling). Emails get deleted, and another meeting about a meeting via Zoom? Someone, please tell me it’s 5 o’clock somewhere (I say as I check my watch, and it is 8 a.m. on a Sunday).

 

When do the deliverables land on your desk, or does . . .

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About The Author

Cortney Wilbanks

I was born in Mississippi and raised by my grandparents, who shaped me into the person I am today. Balancing “doing the right thing” by helping my grandfather care for my ailing grandmother and the natural desire to just be a kid was tough. My therapist suggested I try journaling, and though I didn’t know it at the time, those years of putting pen to paper sparked my love for storytelling and reframing perspectives—skills that would become essential to me becoming who I was meant to be. When I left a comfortable corporate job in 2018 to study Clinical Neuroscience in Birmingham, AL, I ran into a challenge: I loved working out but couldn’t afford my old lifestyle. So, I started writing social media and website copy for local gym owners, now friends, in exchange for memberships. A conversation with a local digital freelancer opened my eyes to the income potential in writing, so I did what any tenacious person would—I found a mentor. I set my sights on Nicole Swickle, a former managing editor at Red Bull’s publication whose work was everywhere. After relocating to Nashville, TN, in 2022, I strategically placed myself in her circle, hoping to learn from her. Nicole graciously taught me to capture emotion in my writing through countless revisions of my then sub-par work. Now, with 200+ published pieces, six awards, and 25 brand projects under my belt, I can only say, “Thank you, Nicole, for pushing me beyond what I thought possible.” I’m excited to use this platform to elevate often-overlooked voices and stories within sales.

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