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Flushing Money Down the Drain: How to Avoid Making Your 2025 SKO Just Another Expensive Dopamine Hit

Let’s get real—your SKO is either a launchpad for measurable success or an overpriced party that people will quickly come down from. If your team can’t answer questions like, “What metrics are we moving?” or “Who’s owning the follow-through?” you’re already in trouble. A great SKO isn’t just about energy and inspiration; it’s about aligning your 2025 goals, choosing the right speaker, and reinforcing behavior changes all year long. Want to make your investment stick? Start asking the hard questions now—or risk flushing your budget down the drain.

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AI Without The Ick: Thoughtful Ways to Use AI in Sales

Most applications of AI people tend to use for sales involve using AI to replace their calls, emails, and thoughtfulness with watered down generic AI drivel - Which is the exact OPPOSITE of what buyers want! However working with several of my students I have found a pretty reliable way to use it to PROMPT thoughtfulness vs. replacing it - Here's how I do that.

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Video is Useless

Not all video insights, especially free ones on LinkedIn, come from experienced practitioners. Many creators repackage secondhand information, presenting it as firsthand expertise. Use such content as inspiration, not directives, and verify the creator’s experience and credentials. Real expertise often requires an investment, but it delivers actionable strategies and measurable results. Treat free content as a starting point, not a substitute for proven professional guidance.

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