
Why Your Dashboards Aren’t Changing Anything (Yet)

Most sales teams don’t have a data problem.
They have a decision problem.
There’s no shortage of dashboards — conversion rates, pipeline velocity, call scores, training completion, forecast accuracy. It’s all there. But if the only thing your team does with those dashboards is look at them once a week and nod quietly, you’ve missed the point.
Dashboards . . .