Why Sales Managers Become Admins (And How to Reset the Balance)
In high-performing sales organisations, a manager's most valuable role is not updating dashboards or chasing reports. You'd be surprised, but it is coaching. Coaching is what drives improvement, encourages strategic thinking, and builds the kind of sales culture that can sustain real growth. And yet, far too often, sales managers find themselves drifting away from this core responsibility.
Instead of developing people, they are triaging data. Instead of unlocking performance, they are consumed by administrative demands.
