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Why Customer Experience is the New Sales

Why Customer Experience is the New Sales

Customer experience (CX) and customer success are no longer just buzzwords – they’re the driving forces behind revenue growth, even replacing some traditional sales strategies. As businesses evolve and technology advances, the focus has shifted from simply acquiring customers to ensuring their satisfaction and long-term loyalty. This shift is reshaping how organisations approach growth and success in a customer-centric world. Fail to adapt, and businesses risk being left behind, overtaken by competitors who understand that lasting success is built on exceptional customer relationships.

 

The Imperative of Customer Experience

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About The Author

Dave Stubberfield

Business Improvement and Cultural Transformation Specialist. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management. Director & Principal Consultant at Carter Consultancy.

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