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Why CROs Can’t Rely on Training and Tools Alone Anymore

Posted by Keenan | Sep 10, 2025 | CRO Corner, Leadership | 0 |

The case for a Problem-Centric Operating System in Sales

Despite record investments in sales enablement, technology, and training, the numbers are going in the wrong direction.

Win rates are down 18%.
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About The Author

Keenan

Keenan is the CEO and President of ASG (A Sales Growth Company). Author of the best selling book Gap Selling and Not Taught. Keenan is known for his influence on reshaping todays sales world. Gap Selling and it's problem centric™ have transformed sales and moved it from its ineffective, high pressure, product centric roots, to a customer centric, problem focused, collaborative partnership between buyer and seller. Keenan's Gap Selling has sold over 135,000 copies and has had substantial impact on sales organizations around the globe, from Global Fortune 500 to regional start-ups. Keenan is known for his big personality, passionate commitment to the selling community and to solving problems. Keenan Keenan

Featured

How to Address a “Not Interested” Reply

Featured

Frame It Like You Mean It: How to Slay with the Framing Effect

Featured

Coaching the Coaches: How to Equip Managers for the New Era of AI-Driven Sales

Featured

Net The Data Era Is Over. Strategy Is the New Competitive Edge.

Featured