Who Knows You?
We’ve all heard it: “It’s not what you know, it’s who you know.” Bullshit.
A college professor once asked me, “Do you know who Tiger Woods is?” Everyone nodded. “Cool,” he said. “But does he know you?”
That moment flipped how I think about branding forever. Knowing people isn’t enough. Being known is what changes your career, sales pipeline, and opportunities.
Today, you can “know” anyone with a follow or connection request. But if they don’t know you, why would they buy from you, hire you, or even remember you exist?
Why Being Known Matters . . .
