True North – The Customer
Join Randi-Sue Deckard, SVP of Sales, Marketing, and Customer Success at Bessler, as she breaks down why people—not just processes or technology—are the foundation of a winning go-to-market strategy. With her unique background as a scientist turned GTM strategist, Randi-Sue shares how to apply data-backed experimentation to revenue growth and why a 360-degree customer focus is the key to long-term success.
Key topics include:
True North: The Secret to Alignment – How a single, overarching goal can eliminate silos and create company-wide clarity.
The 360° View of Customer Experience – Why internal customers (your employees) are just as critical as external customers.
How She Built a Revenue Engine – A real-life case study on turning customer champions into referral-driven growth.
The Shocking Cost of Poor Customer Experience – How one mistake in billing caused $1 million in lost revenue—and how to prevent it.
Retention is the New Growth Strategy – Why expansions, referrals, and partnerships matter more than ever in today’s market.
Who Should Own This Transformation? – The answer might surprise you (hint: you don’t need a title to drive change).
