True North – The Customer
Join Randi-Sue Deckard, SVP of Sales, Marketing, and Customer Success at Bessler, as she breaks down why people—not just processes or technology—are the foundation of a winning go-to-market strategy. With her unique background as a scientist turned GTM strategist, Randi-Sue shares how to apply data-backed experimentation to revenue growth and why a 360-degree customer focus is the key to long-term success.
Key topics include:
True North: The Secret to Alignment – How a single, overarching goal can eliminate silos and create company-wide clarity.
The 360° View of Customer Experience – Why internal . . .
