
To Build a Stable Sales Organization, a Balanced Approach to Short-Term Celebration is Best

“You're riding high in April, shot down in May, but I know I'm gonna change that tune
when I'm back on top, back on top in June” – Lyrics from “That’s Life”, popularized by Frank Sinatra.
Even for the most accomplished representatives, a sales career can be an emotional rollercoaster filled with exhilarating highs and emotionally taxing lows. Given the high costs associated with recruiting, onboarding, and retaining salespeople, it’s in employers’ best interest to maintain a stable organization with attrition limited primarily to reps that lack the skill and motivation to succeed. The . . .