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Throw the book… at the playbook!

Throw the book… at the playbook!

Socrates is known as the "Father of Western Philosophy" for his contributions, which laid the foundation for Western thought. Socrates believed that a good life was guided by virtue, reason, and moral principles, and that introspection and critical thinking were essential. He said, “Virtue is knowledge” and that an unexamined life was meaningless. 
Why am I citing Socrates in a Revenue Magazine?

Introspection and Critical Thinking are essential skills and modalities for the modern CRO.

Especially when it comes to 'The Playbook"
What is your playbook?
I read an article by a prominent SaaS . . .

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About The Author

Mark Cope

I am passionate about scaling SaaS organizations. Using my two decades of Revenue Leadership experience, I have honed an approach that yields fast results. I enjoy taking an organization that has huge potential, solves an important problem but might be lacking in execution, and turning that organization around quickly. SaaS startups and scale-ups are at an interesting infection point. Which sales motion is going to be optimal for your organization given the problem you solve, the buyer dynamics and the target personas? My whole approach revolves around levering innovation to drive record-breaking results. This could be PLG-hybrid, PLG-AI or some combination of SLG that is optimized around the bullseye of your ICP. We'll figure out what will drive optimal results in the quickest time.

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