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The Revenue Leader’s Guide to Strategic Cost Optimization

The Revenue Leader’s Guide to Strategic Cost Optimization

Revenue programs at mid-market and enterprise levels often accumulate inefficiencies through legacy processes, changes in leadership, fragmented systems, and misaligned incentives. Below is a detailed analysis of strategies to eliminate waste while maintaining operational effectiveness, supported by data-driven approaches and organizational realignment.

 
1. Tech Stack Consolidation and Automation
Platform-Based Integration
Consolidating disparate revenue technologies into unified platforms reduces licensing costs, eliminates data silos, and improves cross-functional visibility. For example, integrating CRM, incentive compensation management, and forecasting tools into a single revenue performance platform can reduce administrative overhead by 30–40% while improving forecast accuracy. Enterprises . . .

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About The Author

Elisabeth Marino

Elisabeth is the President of the Revenue Enablement Society, the largest professional organization in the profession. She's worked in the enablement field since before there was a name for it: over 23 years. She's held every revenue enablement title, and works as a consultant for mid market and enterprise corporations.

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