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Stop Selling. Start Guiding.

Stop Selling. Start Guiding.

There’s a shift happening in the world of sales. Prospects are no longer impressed by slick pitches or pressure tactics. In fact, many are actively turned off by the hard sell. What they want and what they expect is guidance, insight, and a partner who understands their challenges.

That’s where Customer Experience (CX) comes in.

Today’s best-performing sales teams don’t see themselves as closers. They see themselves as customer guides, helping prospects navigate their problems, understand their options . . .

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About The Author

Dave Stubberfield

Business Improvement and Cultural Transformation Specialist based in London. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management, driving cultural changes that benefit on cost, efficiency and upsell opportunities. Director & Principal Consultant at Carter Consultancy.

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