Reviving a Failing GTM Strategy
A Go-To-Market (GTM) strategy doesn’t usually fall apart overnight. It fails slowly. Quietly. You don’t hear a crash. You just start to notice things slipping.
Sales numbers miss the mark, not just once, but again and again. Teams that used to work well together start to clash. Marketing blames sales. Sales blames marketing. Meanwhile, customers are quietly leaving. Not all at once, but gradually. A few here, a few there. Suddenly you’re losing ground without even realising it.
The scariest part? It’s easy to ignore. You tell yourself it’s just a bad month . . .
