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Revenue in Motion: How to Crush the Go-to-Market / GTM Game

Revenue in Motion: How to Crush the Go-to-Market / GTM Game

TL;DR:

A revenue-first go-to-market strategy requires crushing the top of the funnel by dialing into your ICP, converting raw interest into demos through precision targeting and engagement data. The mid-funnel thrives on a zero-trust, data-driven process where CRM insights drive decisions, not guesswork. Finally, long-term growth hinges on customer retention, product adoption, and data-fed feedback loops. This system is your playbook for predictable revenue, growth projections, and undeniable valuation—everything you need to own the field.

Revenue in Motion: How to Crush the Go-to-Market Game

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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