Reaching the “Dew Point” of Revenue Generation

Posted by Tim Savage | Aug 16, 2025 | CRO Corner, Sales, Sales Enablement | 0 |

Reaching the “Dew Point” of Revenue Generation: A Strategic Guide for Sales and Business Development Leaders
Revenue generation is the lifeblood of any business, yet it remains one of the most challenging aspects of sales and business development. Success in this arena requires more than chasing the latest trends or relying on one-off tactics. It demands a disciplined, process-driven approach that ensures consistent progress through the sales funnel. Drawing from key insights, this article outlines a strategic framework for sales and business development leaders to build and sustain a robust revenue-generating machine.
The Foundation: A Mentality of . . .

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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