Just Following Up
Someone tried to follow up with me recently. The email started like this:
"Hey Gabe, I just wanted to touch base with you..."
Do you know what my honest reaction was? Barf. It’s almost funny how often this happens. I get it, they’re trying. But it usually sounds like someone fresh out of school wrote it.
Look, following up is critical. But not like this.
Don’t “Just Follow Up” Do It Right
Follow-ups are a massive part of moving deals forward. But when you send a message that says, “Just following up,” you might as well . . .
