I Tried Big-Tech Lead-gen with a Startup Budget. Here’s What Happened Next.

Posted by JD Miller | Jul 27, 2025 | AI, CRO Corner, Outbound / Prospecting, Sales, Technology | 0 |

It all started with a Christmas movie. My mom managed a Hallmark store, and as we watched a movie together, I couldn’t stop thinking about how funny it would be for a gossipy bakeshop character named Miss Claudia to joke about “spilling the tea” in her shop.

I dove into online guides about the nine-act structure of these stories, and before I knew it, I had a script written for “Swipe Right on Christmas.”

Friends and family indulged my newfound obsession just enough that Christmas, and before I knew it, I had written four scripts. That’s . . .

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About The Author

JD Miller

JD Miller began his technology sales career during the dot-com boom as employee number 26 of a company that was eventually acquired by Vignette – a web content management company that had one of the largest public market valuations of the time at $9 billion. Eager to repeat that experience, JD built a career with a series of progressive leadership roles at international organizations seeking sales transformations – whether that be strong increases in revenue, preparation for merger, acquisition, or IPO. His career has included roles at LexisNexis, West Monroe Partners, Workplace Systems, BravoSolution, Motus, and Kantata - backed by or exiting to private equity firms including Lloyds Development Capital, Insight Partners, Accel-KKR, and Thoma Bravo. Currently, he is a go-to-market Operating Advisor for Five Arrows Capital Partners. With a PhD in organizational communication, JD's leadership is marked by the intersection of technology, business and humanity. He serves as a Board advisor, prolific author, and conference speaker on these topics, and is the author of the book "The CRO's Guide to Winning in Private Equity."

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