From opener to booked meeting. How to use cold calling to book meetings in 2025
Join Will Aitken as he delivers a fast-paced, tactical breakdown of cold calling strategies that actually work. A sales trainer, agency owner, and LinkedIn troublemaker, Will shares proven frameworks for targeting the right prospects, handling objections, and turning cold calls into real sales conversations.
Key topics include:
How to Build a Targeted Call List – Identifying problem symptoms and catalysts to increase your success rate.
The Perfect Cold Call Opener – How to grab attention without sounding like a telemarketer.
How to Give a Strong Reason for Your Call – Creating curiosity and getting prospects engaged.
Handling Objections in Real Time – Strategies to overcome knee-jerk rejections like “Send me an email” or “We already have a solution.”
Booking More Meetings (That Actually Show Up) – Recapping, framing the meeting as valuable, and leveraging referrals for more opportunities.
