
How to Address a “Not Interested” Reply

With email response rates at record lows and the resulting inefficiencies created for sellers, sometimes a simple “Not Interested” reply from a prospect can feel like a minor victory. It can also lead to giving up on an account prematurely, particularly if the reply is from someone who has (or appears to have) a significant level of influence within an organization based on their title. In determining the next appropriate activity in the account, sellers should gain a better understanding of the motivation of the contact who expressed disinterest and whether or not their sentiment is well-reasoned and truly . . .