For Your Next Enablement Hire, Look to Your Experienced Sales Reps
The belief that not all great sales reps make great sales managers is generally accepted in the sales community, and I agree. Of those who would, not all want to and are often faced with a dilemma at a certain point in their careers, assuming a management role even becomes available to them. While remaining an individual contributor is the best path for some, others face burnout or other roadblocks that make retiring as an individual contributor untenable or unappealing at best. Sales enablement is a frequently overlooked career path for senior individual contributors who generally often have more to . . .
