Flushing Money Down the Drain: How to Avoid Making Your 2025 SKO Just Another Expensive Dopamine Hit
Let’s get real—your SKO is either a launchpad for measurable success or an overpriced party that people will quickly come down from. If your team can’t answer questions like, “What metrics are we moving?” or “Who’s owning the follow-through?” you’re already in trouble.
A great SKO isn’t just about energy and inspiration; it’s about aligning your 2025 goals, choosing the right speaker, and reinforcing behavior changes all year long. Want to make your investment stick? Start asking the hard questions now—or risk flushing your budget down the drain . . .
