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Everyone’s Selling Leads

Everyone’s Selling Leads

Lead gen has turned into a weird vortex where everyone’s selling leads to people who also sell leads, and no one’s stopping to ask if the leads are even good or if they get any. Most of what’s out there is just shallow, AI-scraped signals dressed up as intent; someone liked a post, clicked a link, or visited a page once. It’s all being sold as “qualified” when it’s really just a volume game. Why is this . . .

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About The Author

Celeste Berke Knisely

Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and works with teams to help them win more. With a knack for problem-centric discovery, Celeste leverages her own experience as an active seller building with over 23 years of experience in the Corporate Selling arena. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriott International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest. Celeste resides in Colorado with her husband and daughter.

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