Decision Fatigue: How Too Many Options Slow Deals Down
We all like the idea of giving buyers choice. More plans. More features. More ways to customise. It sounds helpful.
But there’s a point where too much choice does the opposite of what you want. It overwhelms people. It slows them down. And in sales, that moment is dangerous because momentum is everything.
This is what’s known as decision fatigue. It happens when buyers have to make so many small decisions that they stop making . . .
