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Cold Calling | Tips, Essentials and Pitfalls

Cold Calling | Tips, Essentials and Pitfalls

Cold calling: Love it or dread it, it’s powerful. Getting it right isn’t easy. With almost a decade of experience calling strangers and converting them into opportunities, it’s not just what you say that matters—it’s how you say it. This guide covers the essentials, common pitfalls, and actionable tips to help you coach yourself to success . . .

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About The Author

Maggie Maloney

I have over a decade of experience in top-of-funnel sales development. This experience spans various technology and service providers, everything from large portfolio software companies to hyper-growth startups. While prospecting tactics have evolved, selling is a human experience that requires human interaction. Though there is a science behind the sales process, the art of sales exists in active listening and effective communication.

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