Coaching the Coaches: How to Equip Managers for the New Era of AI-Driven Sales
Sales reps get all the attention.
They’re the ones taking the calls, moving deals, hitting quota (or not). So when teams bring in new tools — like AI coaching platforms or enablement software — the first question is always: “How will this help our reps?”
But the real question should be:“How will this help our managers coach better?”
