Churn is a Sales Problem
In most boardrooms, churn gets filed under “Customer Success” or “Support.” But let’s get real...churn starts the moment expectations are set – and that begins with Sales.
If customers are walking out the door faster than they’re coming in, you don’t just have a retention problem – you have a sales problem. And the solution isn’t more discounts or heavier follow-up. It’s a customer experience (CX) strategy that builds long-term loyalty and keeps the back door closed.
