Everyone’s Selling Leads
Lead gen has turned into a weird vortex where everyone’s selling leads to people who also sell leads, and no one’s stopping to ask if the leads are even good or if they get any. Most of what’s out there is just shallow, AI-scraped signals dressed up as intent; someone liked a post, clicked a link, or visited a page once. It’s all being sold as “qualified” when it’s really just a volume game. Why is this?
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