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Category: Marketing

Video is Useless

Video is Useless

by | Dec 12, 2024 | , , | 0 |

Not all video insights, especially free ones on LinkedIn, come from experienced practitioners. Many creators repackage secondhand information, presenting it as firsthand expertise. Use such content as inspiration, not directives, and verify the creator’s experience and credentials. Real expertise often requires an investment, but it delivers actionable strategies and measurable results. Treat free content as a starting point, not a substitute for proven professional guidance.

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The Secret Way for Sales to Get Marketing Aligned

The Secret Way for Sales to Get Marketing Aligned

by | Nov 23, 2024 | , | 0 |

Sales leaders and marketers can align better by redefining goals around revenue and fostering a two-way relationship. Sales can provide insights into the ideal customer profile, update prospect data, test messaging resonance, and enable marketing through feedback. Marketing, in turn, benefits from improved positioning and campaign support. Collaboration drives alignment, making shared success achievable.

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LinkedIn’s Authentic Edge: Why ‘Real You’ Marketing Outshines the Polished Pros

LinkedIn’s Authentic Edge: Why ‘Real You’ Marketing Outshines the Polished Pros

by | Oct 11, 2024 | | 0 |

Are we deceiving our audiences on LinkedIn? Alright, that might be a tad harsh. Let me rephrase.

In an era dominated by AI, building a personal brand and establishing yourself as a Subject Matter Expert (SME) on LinkedIn drives more company traffic than ever before. People crave authentic connections with real individuals. But what’s really happening on this professional networking platform?

The LinkedIn Landscape

Out of the mere 1% of active users who post on LinkedIn, 75% of those users seem to embellish their content. Okay, I’ll admit that the 75% statistic is false. But now that I have your attention, let’s delve deeper.

It’s natural to want to showcase our best selves through our experiences and content, aiming to gain followers and boost engagement. However, presenting an inauthentic version of yourself can actually harm your personal brand and company in the long run. Why? Because within that small percentage of LinkedIn users posting online, word spreads quickly and people eventually uncover the personality behind the profile picture.

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