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Jake Wolpert

I was put on this planet to empower people. I believe you put people first and everything else second. That’s what leadership is about and I’m really good at it. Over the last decade I’ve built lean sales teams where people feel good and do their best work. The results always follow but I don’t think about getting the best work out of my team. Instead, I create environments where they bring it out of themselves. I’m currently the VP of Global Agency Sales at Shalion, a pretty good husband and dad and a decent woodworker.

If You Think You Really Know Your Team, Don’t Read This

Most sales leaders think they know the people on their team.

Jeff is a New York Giants fan. Anna is from a midwest town near where you grew up. You and Diego are still hanging on to that time your team won the company scavenger hunt and Alex has a golden retriever that always joins 1:1s. You and the team even have a slack channel where you discuss tv shows you’re all watching and talk shit about marketing together!

Don’t get me wrong this sounds like an awesome team and I feel Jeff’s pain but when it comes to getting to know their team, most leaders stop here.

This is surface level. It’s great for team morale, but it won’t help leaders empower their team.

I used to think building rapport was good enough.

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Are You A Record Label Or Music Venue?

When it comes to sales leadership, are you a record label or a music venue? If you’re confused on what this has to do with sales, get imaginative with me for a minute. Throw on your favorite playlist and let’s talk about…

“Rockstars”

Now both record labels and music venues rely on rockstars to make money but they have a much different approach in how they do it.

Record Labels

Record labels pride themselves on being able to identify talent before they become famous. Talent scouts scour the ends of the earth and internet looking for promising musicians who have only achieved limited success. Once signed the musicians are given access to additional resources, development, mentorship, and a team that will help them launch their career.

Over time, these musicians transform into the TPain’s of the world while both they and the management companies win win win. This works because record labels are intentional in their process from end to end. They have experts responsible at each stage to make sure the high-potential artists develop into rockstars. Sometimes this happens very quickly.

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