How to Provide Value on Your Pitch
It takes just a few seconds on LinkedIn to find someone pitching the “BEST COLD CALL FRAMEWORK!” guaranteed to revolutionize your outbound strategy. Unfortunately, most of this advice revolves around generic approaches, focused primarily on titles or industries. You might hear pitches like:
“When I talk to Directors of Sales, they often tell me…”
“Most leaders in the healthcare industry struggle with…”
If these pitches are working for you, fantastic! But if these generic templates aren’t getting you results, it’s time to try something different. Let me introduce you to an approach I’ve personally used, implemented, and taught throughout my sales career—the Groundswell Approach.
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