Keenan is the CEO and President of ASG (A Sales Growth Company). Author of the best selling book Gap Selling and Not Taught. Keenan is known for his influence on reshaping todays sales world. Gap Selling and it's problem centric™ have transformed sales and moved it from its ineffective, high pressure, product centric roots, to a customer centric, problem focused, collaborative partnership between buyer and seller. Keenan's Gap Selling has sold over 135,000 copies and has had substantial impact on sales organizations around the globe, from Global Fortune 500 to regional start-ups. Keenan is known for his big personality, passionate commitment to the selling community and to solving problems. Keenan Keenan