James Pursey

My 3-year-old daughter is very excited about Christmas this year. It’s the first year she’s really...

Does anybody remember ‘The Game’? If you do then, sorry. If not, then the purpose of The Game is...

Introduction There’s lots of excitement about AI, but have you ever noticed how it’s mainly coming...

AI is making sales worse. There’s a massive over-rotation to doing things ‘at scale’ that’s propped up by evidence that it works. But just because something works sometimes, doesn’t mean it’s the right path. Case and point: look at your inbox. 

We are all missing the point

I know there’s an argument for how important relationships are in sales, but let’s be real, relationships built on lies are going to end. So no, you did not “come across my profile” and even the well written ones that are less detectable, are disingenuous unless it’s made explicitly clear it came from an AI.  

Beyond my own opinions on AI SDRs, the buying experience is objectively worse than it has ever been and AI is to blame, it’s not just top-of-funnel. 

It just sounds so good on paper. “AI is going to make us faster, more efficient, more data-driven. It’s going to completely change how we sell.”

Everybody is missing the point.