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James Pursey

James is the founder of Replicate Labs, a company which helps sales and marketing teams understand their buyers. Prior to founding Replicate Labs, James was the VP of Client Services & Enablement at Similarweb (NYSE:SMWB).

Use AI to Spark Curiosity, Not Kill It

Use AI to Spark Curiosity, Not Kill It

Posted by | Oct 13, 2024 | |

AI is making sales worse. There’s a massive over-rotation to doing things ‘at scale’ that’s propped up by evidence that it works. But just because something works sometimes, doesn’t mean it’s the right path. Case and point: look at your inbox. 

We are all missing the point

I know there’s an argument for how important relationships are in sales, but let’s be real, relationships built on lies are going to end. So no, you did not “come across my profile” and even the well written ones that are less detectable, are disingenuous unless it’s made explicitly clear it came from an AI.  

Beyond my own opinions on AI SDRs, the buying experience is objectively worse than it has ever been and AI is to blame, it’s not just top-of-funnel. 

It just sounds so good on paper. “AI is going to make us faster, more efficient, more data-driven. It’s going to completely change how we sell.”

Everybody is missing the point.

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