
The Revenue Leaderās Guide to Strategic Cost Optimization
Revenue programs at mid-market and enterprise levels often accumulate inefficiencies through...
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Elisabeth is the President of the Revenue Enablement Society, the largest professional organization in the profession. She's worked in the enablement field since before there was a name for it: over 23 years. She's held every revenue enablement title, and works as a consultant for mid market and enterprise corporations.
Posted by Elisabeth Marino | Apr 22, 2025 | CRO Corner |
Revenue programs at mid-market and enterprise levels often accumulate inefficiencies through...
Read MorePosted by Elisabeth Marino | Mar 22, 2025 | AI, Sales, Sales Enablement, Technology |
The shift to AI boosted procurement means that B2B buyers are now armed with more information and autonomy than ever before, with studies showing that up to 70% of the buying process may be completed before any initial sales interaction. That means your sales cycle doesn’t begin at Stage 1 any more, it begins at Stage 4. And everybody better be ready!
Read MorePosted by Elisabeth Marino | Dec 21, 2024 | Sales, Sales Operations, Technology |
Why do we keep making technical sales and demo calls so HARD? Theyāre not. Theyāre really not! You...
Read MoreThe UAE and Saudi Arabia are investing billions in US AI infrastructure. The deals could help the US in the AI race against China.
Silicon Valleyās coveted work visas are under heavy scrutiny from the Trump administration, and immigration lawyers say requests for documentation are increasing.
As the FDA halts the sale of Ozempic and Zepbound copycats, online clinics have begun offering liraglutide, an older GLP-1 medication injected daily instead of weekly.
In response to X user queries about everything from sports to Medicaid cuts, the xAI chatbot inserted unrelated information about āwhite genocideā in South Africa.
Microsoft is limiting access to tools that boosted its rivals, but larger customers like DuckDuckGo say they wonāt be affected.