
The Revenue Leader’s Guide to Strategic Cost Optimization
Revenue programs at mid-market and enterprise levels often accumulate inefficiencies through...
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Elisabeth is the President of the Revenue Enablement Society, the largest professional organization in the profession. She's worked in the enablement field since before there was a name for it: over 23 years. She's held every revenue enablement title, and works as a consultant for mid market and enterprise corporations.
Posted by Elisabeth Marino | Apr 22, 2025 | CRO Corner |
Revenue programs at mid-market and enterprise levels often accumulate inefficiencies through...
Read MorePosted by Elisabeth Marino | Mar 22, 2025 | AI, Sales, Sales Enablement, Technology |
The shift to AI boosted procurement means that B2B buyers are now armed with more information and autonomy than ever before, with studies showing that up to 70% of the buying process may be completed before any initial sales interaction. That means your sales cycle doesn’t begin at Stage 1 any more, it begins at Stage 4. And everybody better be ready!
Read MorePosted by Elisabeth Marino | Dec 21, 2024 | Revenue Operations, Sales, Technology |
Why do we keep making technical sales and demo calls so HARD? They’re not. They’re really not! You...
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