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Elisabeth Marino

Elisabeth is the President of the Revenue Enablement Society, the largest professional organization in the profession. She's worked in the enablement field since before there was a name for it: over 23 years. She's held every revenue enablement title, and works as a consultant for mid market and enterprise corporations.

The Age of AI Research and Procurement: What it Means to You

The shift to AI boosted procurement means that B2B buyers are now armed with more information and autonomy than ever before, with studies showing that up to 70% of the buying process may be completed before any initial sales interaction. That means your sales cycle doesn’t begin at Stage 1 any more, it begins at Stage 4. And everybody better be ready!

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