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Elisabeth Marino

Elisabeth is the President of the Revenue Enablement Society, the largest professional organization in the profession. She's worked in the enablement field since before there was a name for it: over 23 years. She's held every revenue enablement title, and works as a consultant for mid market and enterprise corporations.

The Age of AI Research and Procurement: What it Means to You

The Age of AI Research and Procurement: What it Means to You

Posted by | Mar 22, 2025 | , , , |

The shift to AI boosted procurement means that B2B buyers are now armed with more information and autonomy than ever before, with studies showing that up to 70% of the buying process may be completed before any initial sales interaction. That means your sales cycle doesn’t begin at Stage 1 any more, it begins at Stage 4. And everybody better be ready!

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