Author: Dave Stubberfield - Revenue Magazine

Sales
- Featured
  
  The Real Cost of Accepting "Do Nothing"
  
  Jun 3, 2025 | Sales |
- Featured
  
  A More Strategic and Equitable Approach to Setting Growth Targets for Key Accounts
  
  Jun 1, 2025 | Revenue Operations, Sales |
- Recent
  - Why Sales Managers Become Admins (And How to Reset the Balance)
    by AI Cate | May 30, 2025 | 0
  - Sales & CX: The Collaborative Kings
    by Dave Stubberfield | May 26, 2025 | 0
  - Sales & Marketing Alignment: Why Your Revenue Depends on It
    by Gabe Lullo | May 22, 2025 | 0
Technology
- Featured
  
  The Age of AI Research and Procurement: What it Means to You
  
  Mar 22, 2025 | AI, Sales, Sales Enablement, Technology |
- Featured
  
  Why Your Next RFP Needs AI (and a Strong Cup of Coffee)
  
  Jan 10, 2025 | Revenue Operations, Sales, Sales Enablement, Technology |
- Recent
  - The Goldmine in LinkedIn DMs: Avoiding the Pitch Slap
    by Gabe Lullo | Dec 31, 2024 | 1
  - Why 'Pipeline' Is Dead: Rethinking Revenue Metrics in an AI World
    by Jonathan Aka Coach K | Dec 22, 2024 | 0
  - Why Do We Make Technical Sales So HARD?
    by Elisabeth Marino | Dec 21, 2024 | 0
Leadership
- Featured
  
  4 Stats That Tell Your Sales Team is in Trouble, even if you're making quota!
  
  Apr 8, 2025 | Leadership |
- Featured
  
  I Was Just Thinking- Random Sales Thoughts
  
  Apr 2, 2025 | CRO Corner, Leadership, Sales, Sales Enablement |
- Recent
  - The "Tension" in Net Revenue Retention
    by Sean Finlay | Mar 30, 2025 | 0
  - Sticky SaaS
    by Tim Savage | Mar 21, 2025 | 0
  - Making Hay - How Much Will Your Sales Team Make This Year?
    by Tim Savage | Mar 14, 2025 | 0
Marketing
- Featured
  
  Sales & Marketing Alignment: Why Your Revenue Depends on It
  
  May 22, 2025 | Marketing, Revenue Operations, Sales, Sales Enablement |
- Featured
  
  Cold Email is Getting Harder & Harder: How do you adjust?
  
  Apr 12, 2025 | Marketing, Outbound / Prospecting, Sales |
- Recent
  - You don't know what ICP means do you?
    by Sims Tillirson | Mar 28, 2025 | 0
  - Control What Can Be Controlled
    by Tim Savage | Feb 9, 2025 | 0
  - Video is Useless
    by Tim Savage | Dec 12, 2024 | 0
CRO Corner
- Featured
  
  Mavens of Modern Sales - Jaime Konzelman
  
  May 19, 2025 | CRO Corner |
- Featured
  
  In Defense of the Club Trip
  
  May 2, 2025 | CRO Corner, HR |
- Recent
  - The Revenue Leader’s Guide to Strategic Cost Optimization
    by Elisabeth Marino | Apr 22, 2025 | 0
  - Mavens of Modern Sales - Bryan Byler
    by Sean Finlay | Apr 7, 2025 | 0
  - I Was Just Thinking- Random Sales Thoughts
    by Mike Muhlfelder | Apr 2, 2025 | 0
Best Of
- Featured
  
  The Sales Leaders You Wish You Worked For
  
  May 28, 2025 | Best Of |
- Recent
- Best Of Frontline Managers Nomination
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Business Improvement and Cultural Transformation Specialist based in London. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management, driving cultural changes that benefit on cost, efficiency and upsell opportunities. Director & Principal Consultant at Carter Consultancy.

Sales & CX: The Collaborative Kings

Posted by Dave Stubberfield | May 26, 2025 | Customer Experience, Sales |

For too long, Sales and Customer Experience (CX) have operated in silos - one focused on closing...

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Customer Experience Creates Loyal Customers, Not Just One-Time Buyers

Posted by Dave Stubberfield | Mar 18, 2025 | Customer Experience |

For years, businesses have focused on the next sale, the next conversion, and the next customer...

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The Death of the Hard Sell: Why CX is the Ultimate Sales Strategy

Posted by Dave Stubberfield | Feb 20, 2025 | Customer Experience, Customer Success |

For years, sales has been synonymous with persuasion, persistence, and – let’s be honest –...

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Why Customer Experience is the New Sales

Posted by Dave Stubberfield | Feb 5, 2025 | Customer Experience, Customer Success |

Customer experience (CX) and customer success are no longer just buzzwords – they’re the driving...

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