Frame It Like You Mean It: How to Slay with the Framing Effect
If you’ve ever walked away from a sales conversation wondering why your airtight pitch landed like...
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I’m Darrell Slay—yes, that’s my real name, and yes, I’ve spent my entire career trying to live up to it. I’ve sold in just about every arena you can think of: fitness, fintech, merchant services, solar, SaaS, and even ran a digital publishing company because apparently I hate free time. I’m a behavioral-science nerd, and a firm believer that great sales isn’t about scripts—it’s about psychology, clarity, and the courage to challenge bad thinking. I use frameworks like GAP, Challenger, NEPQ, and JOLT to help sales teams communicate like pros and close like assassins (the legal kind). When I’m not leading or coaching revenue teams, I’m creating content that makes sales training actually enjoyable—equal parts strategy, storytelling, and “Did he really just say that?” humor. If you want to sharpen your skills, rethink your approach, and Slay a whole lot harder, come hang out: * **YouTube:** [https://www.youtube.com/@slayingsales](https://www.youtube.com/@slayingsales) * **Skool Community:** [https://www.skool.com/slaying-sales](https://www.skool.com/slaying-sales) Let’s Slay some targets—preferably yours, not mine.
Posted by Darrell Slay | Sep 6, 2025 | Sales |
If you’ve ever walked away from a sales conversation wondering why your airtight pitch landed like...
Read MorePosted by Darrell Slay | Jul 11, 2025 | Sales |
When “Slashing Prices” Feels Like a Victory Picture this: you’re in the market for a “gently used”...
Read MorePosted by Darrell Slay | Jun 15, 2025 | Sales |
Imagine you’re rocking a sales pitch, feeling like a persuasion superstar, when—wham!—the prospect...
Read MorePosted by Darrell Slay | May 10, 2025 | Sales |
Let’s Slay a myth right out the gate: Sales isn’t about spitting stats, spewing specs, or reciting...
Read MorePosted by Darrell Slay | Apr 24, 2025 | Sales |
Why the silent treatment can cost you—and how to resurrect the conversation for a killer close....
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