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Chris Cicconi

A Kinesiology grad...wait what? Despite never taking a business class, one fearless sales leader gave Chris an opportunity and he made the most of it. Rising through the ranks as both an individual contributor and leader, he had one mission - to pay it forward and give others that same opportunity he once received. Having lived the corporate life, from staffing to SaaS and everything in between, Chris currently works as a fraction sales leader, consultant and coach....when he isn't on LinkedIn running his mouth.

Do You NEED LinkedIn?

Do You NEED LinkedIn?

Posted by | Oct 10, 2024 | , |

I’ll save you the trouble of reading the article.

The answer is…it depends.

(Isn’t that the worst? When the author asks some big bad question to start and won’t give you a straight answer?)

If you look beyond all the irrelevant selfies, manufactured beef and ass kissing, there IS value on LinkedIn, when you know how to use it.

The reason I said “it depends” is because salespeople are typically trying to do one of two things on LinkedIn:

Sell
Build a brand
Selling on LinkedIn

This is the holy grail.

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