Are you lying to me?
Introduction
There’s lots of excitement about AI, but have you ever noticed how it’s mainly coming from the sales, and marketing teams… and not from buyers? I don’t see many people raving about how AI made their buyer experience better… we shouldn’t ignore that.
That doesn’t mean the future isn’t exciting. AI has the potential to make everything we do truly buyer-centric, from initial marketing all the way to long-term client success. But if AI gives us the ability to build better human connections, we need to acknowledge the fundamental ingredient for . . .
