AI Will Expose the Mediocre
Explore how AI is reshaping sales and GTM strategies.
Join Jonathan Kvarfordt and James Pursey as they share insights on how AI impacts sales, marketing, and business in 2025.
They discuss:
How AI enhances those with expertise but exposes gaps in those lacking foundational skills.
The risks of over-relying on AI-generated messaging and why many AI-powered sales tools produce ineffective results.
Why AI cannot replace expertise; those who don’t understand what “good” looks like will struggle to recognize quality AI output.
The importance of high-quality prompting, the role of AI in deal management, and how AI can support but not replace sales skills.
How AI training on AI-generated content can create a cycle of declining quality and why fresh human input is necessary.
